Crypto.com, the digital currency marketing juggernaut

Crypto.com, the digital currency marketing juggernaut

Unless you have been living under a rock, it’s pretty difficult not to have at least heard of Crypto.com. For the last year, the company founded in 2016 has been growing in notoriety with an aggressive marketing strategy based on partnerships and A-list actors that are making them the forefront of the cryptocurrency world.

Introducing the company Crypto.com

First of all, in case you haven’t turned on your TV or hung on Google news in recent weeks, here is a quick reminder of what Crypto.com is.

Crypto.com is a payment and cryptocurrency company. Their goal is to accelerate the world’s transition to cryptocurrency. The company has a portfolio of consumer products, including the Crypto.com Wallet & Card App, the MCO Visa Card, Crypto Invest, Crypto.com Chain, and Crypto Credit. The Wallet allows users to buy, sell, and pay with cryptocurrencies, such as Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Ripple (XRP), Binance Coin (BNB) and Crypto.com’s MCO and CRO Tokens.

The company uses digital wallets and is one of the rare crypto companies to deliver a VISA card to its user. The card allows cryptocurrency holders to easily access their crypto assets and turn them into a spendable currency.

Up until the introduction of crypto payment cards, users faced lead times of several days when trying to access their funds for spending. The Crypto.com Rewards Visa has helped solve this issue by allowing users to load their crypto funds to their card and convert them to the user’s preferred fiat currency.

Now that all that is said and done, you must be wondering, why am I hearing about them everywhere I go? South Park, CNN, Staples Center, Bein Sports, Superbowl, etc..…

Here are some of the most extensive marketing campaigns Crypto.com has launched in the past years.

Naming the house of the Lakers and stage of 7 NBA finals and 2 Stanley Cups

Crypto.com ended 2021 with a bang when they renamed the historical Staples Center into the Crypto.com Center after a 700 million deal. This is just one of the many marketing campaigns to transition the world closer to cryptocurrency. Crypto.com has bought itself more than a fancy sign in Los Angeles by renaming the iconic sports centre. This sort of move brings notoriety and brand recognition around the world. After all, the NBA is the most popular sports championship globally with 57 million Instagram followers, 16 million subscribers on Youtube and 37 million followers on Twitter. This seems like a good start if you want the world to get used to cryptocurrency.

Becoming the official platform for the number one football club in France, Paris Saint-Germain (PSG)

In September 2021, Crypto.com became the go-to place for the PSG fan token. Why might you ask? The answer: Messi, Neymar, Mbappe. Combine them to the powerhouse of PSG, and you have over 500 million followers on Instagram and your logo on their jerseys. If that’s not visibility, we don’t know what is…

Scoring Jason Bourne as your spokesperson

When you thought this couldn’t get wilder, here’s another one for you. The name Matt Damon rings a bell? The Oscar-winning actor has become the face of the most recent campaign for the company. Talk about a charismatic and iconic booster. This has had such a huge media impact that South park started their latest season by taking a shot at the Matt Damon ad. Yes, it wasn’t the best of publicity, but in our day and age, is there such a thing as bad publicity when you become a running gag on a staple show of modern-day pop culture? We’ll let you decide on that one.

Headlining on the most-watched event in the world

So Matt Damon, Lakers, PSG, South park, we know what you’re thinking: you can’t possibly top that! Well, Crypto.com just announced that they have invested in participating and creating a SuperBowl ad at the beginning of February. This means a 30-sec ad in front of 100 million viewers.

SuperBowl ads are almost, if not more famous than the SuperBowl itself. Think Budweisers’ “Wazzaaa” or Doritos’ goat fight. These ads live on long after people remember who won the Super Bowl that year, and Crypto.com just scored big in its mission to popularize cryptocurrency for the neophytes.

Want to get started on your marketing journey?

Well, there you have it. That’s Crypto.com in a nutshell. So next time you are at a dinner party, you’ll be able to actively participate in the crypto conversations without feeling lost. You’re welcome!

On the other hand, if, unlike Crypto.com, you don’t have billion dollars to spend on sponsorship marketing and you don’t have Matt Damons’ cell phone number, you can always give us a call or drop us a message. We specialize in helping companies, no matter the size, get the best out of their digital campaigns and marketing strategies. So contact us below to get your marketing strategy going, and who knows, maybe you too will get to rename your own sports stadium, Madison Square garden maybe?

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